BOGO Campaign Setup – Basic Guide

What is BOGO? #

BOGO (Buy A, Get Discount on B) is a campaign type that applies discounts to certain products when customers purchase specific trigger products.

Examples:

• “Buy 2 T-shirts, Get 1 at 50% Off”
• “Buy Pants, Get Belt Free”
• “Buy 3 Books, Get 4th at 100% Off”

Campaign Modal Overview #

The BOGO campaign configuration uses 3 main tabs:

Step-by-Step Setup #

Step 1: Create or Select a Group #

1. Go to Group Management
2. Create a new group or select an existing one
3. Set Group Type to “Special Campaign”
4. Configure the date range for your campaign

Step 2: Add a Rule #

1. Click “Add Rule”
2. Set Rule Type → “Special Campaign”
3. Set Campaign Type → “Buy A, Get Discount on B”
4. Click “Configure” button

Step 3: Configure Trigger (Tab 1) #

Trigger Scope – Define which products trigger the campaign:

⚠️ Required: You must select at least one category OR product.

Step 4: Configure Target (Tab 2) #

Target Scope – Define which products receive the discount:

Step 5: Configure Discount (Tab 3) #

Discount Type Options:

Step 6: Save Campaign #

Click “Save Campaign” → then “Save Rules”

Messages Configuration #

BOGO campaigns have 4 message types:

Product Page Messages #

Access via the Messages button (speech bubble icon) → Product tab:

Trigger Product Message #

• Shown on pages of products that trigger the campaign
• Example: “Buy 2, get a belt FREE!”

Target Product Message #

• Shown on pages of products that receive the discount
• Example: “FREE when you buy 2 shirts!”

Conflict Rule: If a product is both trigger and target, the trigger message is shown with priority.

Cart & Checkout Messages #

Access via Messages button → Cart & Checkout tab:

BOGO Note: Cart messages are only shown for target products. No cart message is shown for trigger products.

Usage Limits #

Access via the chart icon (📊) in the Actions column:

Examples:

• Total Limit: 100 → Campaign stops after 100 uses
• Per Customer: 2 → Each customer can use max 2 times
• Unlimited → Set to 0 or leave empty

Customer Conditions #

Configure who can use the campaign (in the rule row):

Members Only #

• Requires customers to be logged in
• Guest checkout users won’t see the discount

First Order #

• Only applies if customer has no previous orders
• Logged-in users: Checked automatically
• Guest users: Verified via email at checkout

Eligible Customers #

• Select specific customers who can use this campaign
• Search by name or email
• Leave empty for all customers

Basic Examples #

Example 1: Buy 2, Get 1 at 50% Off #

Scenario: Buy 2 T-shirts, get a 3rd T-shirt at 50% off.

Result: When customer adds 3 T-shirts, the cheapest one gets 50% off.

Example 2: Buy X, Get Y Free #

Scenario: Buy pants, get a belt free.

Result: For every pair of pants, one belt is free.

Essential Rules #

✅ Correct Usage #

1. Trigger and target must differ – Same product list cannot be both trigger and target
2. At least one selection required – Category or products field must be filled
3. Discount applies to cheapest first – Multiple target products → cheapest gets discount

❌ Common Errors #

Quick Checklist #

•  Group type is “Special Campaign”?
•  Date range is correct?
•  Trigger products/category selected?
•  Trigger quantity entered?
•  Target products/category selected?
•  Target quantity entered?
•  Discount type and value set?
•  Messages configured (optional)?
•  Usage limits set (optional)?
•  Customer conditions set (optional)?
•  Rules saved?