İçindekiler
Understand your discount campaign performance at a glance.
What is the Statistics Page? #
The Statistics page shows you how your discount campaigns are performing. Instead of guessing, you can see real data about:
- How much discount you’re giving
- How many orders used discounts
- Which campaigns perform best
- When customers shop most
The Summary Cards #
At the top of the page, you’ll see 5 key performance indicators (KPIs):
| Card | What It Shows | Example |
|---|---|---|
| Total Discount | Sum of all discounts given | 1,250.00 ₺ |
| Discounted Orders | Number of orders with a discount | 45 |
| Average / Order | Discount per order on average | 27.78 ₺ |
| Unique Customers | How many different customers | 32 |
| Discounted Order Rate | % of orders that had a discount | 65.5% |
Reading the Cards #
| Value Type | Good Sign | Warning Sign |
|---|---|---|
| Discounted Order Rate | 30-70% balanced | Over 90% = too much discounting |
| Average / Order | Stable over time | Sudden spikes |
| Unique Customers | Growing | Same customers repeating |
Average Order Value Comparison #
This special section shows you if discounts increase cart value:
| Metric | Meaning | What You Want |
|---|---|---|
| AOV (Discounted) | Average cart value WITH discount | Higher is better |
| AOV (Non-Discounted) | Average cart value WITHOUT discount | Baseline |
What This Tells You #
| Scenario | What It Means |
|---|---|
| Discounted AOV > Non-Discounted | ✅ Discounts encourage bigger purchases |
| Discounted AOV = Non-Discounted | ➖ Discounts don’t affect cart size |
| Discounted AOV < Non-Discounted | ⚠️ Discounts may attract bargain hunters |
Real Example #
| Value | |
|---|---|
| AOV (Discounted) | 185.00 ₺ |
| AOV (Non-Discounted) | 120.00 ₺ |
| Difference | +65.00 ₺ (+54%) |
→ Customers with discounts spend 54% more per order!
Quick Tips #
- Check weekly — KPIs change over time
- Compare periods — Use date presets to see trends
- AOV is key — If discounted AOV is lower, reconsider your strategy
- Unique customers matter — You want new buyers, not just repeat discount-seekers
