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Statistics – Campaign Drill-Down

Click any campaign to see its individual performance in the chart.


What is Drill-Down? #

The Drill-Down feature lets you filter the entire chart for a single campaign. Instead of seeing all campaigns combined, you can isolate one campaign’s performance.


How to Use It #

Step 1: Find the Campaign #

Scroll to the “Most Popular Campaign Groups” table below the chart.

Step 2: Click a Row #

Click on any campaign row in the table.

Step 3: Watch the Magic #

What HappensWhere
Page scrolls smoothly up to the chartAutomatic
Chart reloads with only that campaign’s dataTime Series
Filter indicator appearsChart header
Row becomes highlightedTable

Filter Indicator #

When a campaign is selected, you’ll see changes in the chart header:

StateFilter TextIcon
No filter“All Campaigns” (gray)ℹ️ Info icon
Campaign selectedCampaign name (blue)❌ Clear icon

Clearing the Filter #

Two ways to return to all campaigns:

MethodHow
Click the ❌ iconNext to the filter text
Click the same row againIn the table (toggle off)

What Gets Filtered? #

When you drill down into a campaign:

SectionFiltered?
Time Series Chart✅ Yes – shows only that campaign
KPI Cards✅ Yes – recalculated for that campaign
All Tables✅ Yes – filtered by campaign

Use Cases #

Compare Campaign Performance #

  1. Select “Black Friday Sale” → note the chart pattern
  2. Clear filter
  3. Select “Summer Discount” → compare the pattern

Investigate a Spike #

  1. Notice a spike in the main chart
  2. Drill down to each campaign
  3. Find which campaign caused the spike

Seasonal Analysis #

  1. Select “Holiday Campaign”
  2. Set date range to December
  3. See detailed holiday performance

Visual Guide #

UI ElementPurpose
ℹ️ Info iconTooltip explains how to use drill-down
Blue campaign nameShows active filter
❌ Red clear iconClick to remove filter
Highlighted rowShows which campaign is selected

Tips #

  1. Use with legend toggle — Drill into a campaign, then hide metrics to focus
  2. Compare to overall — Note key metrics before drilling, then compare
  3. Check efficiency — Some campaigns may have high revenue but low efficiency
  4. Export data first — If you need to compare many campaigns, consider exporting