View Categories

Statistics – Top Lists & Tables

İçindekiler

Explore detailed breakdowns of campaigns, customers, products, and more.

Available Tables #

TableShowsPagination
Most Popular Campaign GroupsCampaigns ranked by performance✅ Yes
Campaign Performance AnalysisSame data, different default sort✅ Yes
Top Customers (by Benefit)Customers who got most discounts✅ Yes
Top Products / CategoriesItems in discounted ordersTop 10 only

Table Columns Explained #

Most tables share these columns:

ColumnMeaningExample
OrdersNumber of orders45
RevenueTotal sales amount5,250.00 ₺
DiscountTotal discount given525.00 ₺
EfficiencyRevenue per discount unit10.0x
Discount %Discount as % of revenue10.0%
Avg. OrderAverage order value116.67 ₺

Understanding Efficiency #

This is the most important metric!

FormulaEfficiency = Revenue ÷ Discount

What Efficiency Means #

EfficiencyInterpretationAssessment
2.0x1₺ discount → 2₺ revenue⚠️ Low return
5.0x1₺ discount → 5₺ revenue➖ Moderate
10.0x1₺ discount → 10₺ revenue✅ Good
20.0x+1₺ discount → 20₺+ revenue✅ Excellent

Efficiency Example #

CampaignDiscountRevenueEfficiency
Black Friday500 ₺5,000 ₺10.0x
Flash Sale300 ₺600 ₺2.0x

→ Black Friday is 5x more efficient than Flash Sale!

Table Filters (Dual Dropdown System) #

Almost every table has TWO filter dropdowns:

DropdownPurposeOptions
Sort ByChoose which metric to sort byOrders, Revenue, Discount, Efficiency, Discount %, Avg. Order
OrderChoose sort directionDescending (high to low) or Ascending (low to high)

Filter Combinations #

Sort ByOrderShows First
OrdersDescendingMost used campaigns
OrdersAscendingLeast used campaigns
RevenueDescendingHighest earning campaigns
RevenueAscendingLowest earning campaigns
EfficiencyDescendingBest performing campaigns
EfficiencyAscendingWorst performing campaigns
DiscountDescendingMost generous campaigns
Avg. OrderDescendingBiggest cart values

How to Use Filters #

  1. Locate the “Sort” dropdown above the table
  2. Select your preferred metric (e.g., Efficiency)
  3. Use the second dropdown to choose Descending or Ascending
  4. Table updates automatically — no Apply button needed

Which Tables Have Filters? #

TableSort ByOrder
Most Popular Campaign Groups✅ Yes✅ Yes
Campaign Performance Analysis✅ Yes✅ Yes
Top Customers✅ Yes✅ Yes
Daily Performance✅ Yes✅ Yes
Hourly Performance✅ Yes✅ Yes
Top Products / Categories❌ No (Top 10 fixed)❌ No

Pagination #

For tables with many rows:

ControlAction
«Go to previous page
»Go to next page
1/3Shows current page / total pages
  • 10 rows per page
  • Circular navigation (last page → first page)

Products / Categories Tab #

The Top Products / Categories section has two views:

TabShows
ProductsIndividual products in discounted orders
CategoriesProduct categories in discounted orders

Columns for Products/Categories #

ColumnMeaning
ItemProduct or category name
Usage (Orders)How many orders contained this item
QuantityTotal units sold

Top Customers Table #

Shows who benefits most from your discounts:

ColumnMeaning
CustomerName or email
OrdersNumber of discounted orders
RevenueTotal spent
DiscountTotal discount received
EfficiencyTheir revenue vs discount

Identifying Customer Types #

PatternCustomer Type
High orders, high efficiency💎 Valuable customer
High orders, low efficiency⚠️ Discount seeker
Few orders, high value🎯 Quality customer

Quick Tips #

  1. Sort by Efficiency — Find your best-performing campaigns
  2. Check Discount % — If over 30%, you might be giving too much
  3. Compare campaigns — Similar products, different efficiency?
  4. Watch top customers — Reward valuable ones, not discount hunters
What are your Feelings